545-0944/01 – Strategic Management of the Firm (SŘF)

Gurantor departmentDepartment of Economics and Control SystemsCredits10
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2016/2017Year of cancellation
Intended for the facultiesHGFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 20+0
Combined Examination 20+0

Subject aims expressed by acquired skills and competences

The aim is to understand the nature of strategic thinking, strategic behavior and business management, mastery of selected methods and approaches of strategic analysis. Students will acquire skills strategies at various levels of management of the mining enterprise, basic methods of strategic analysis of the company's mission (mission) and strategic objectives of the mining company.

Teaching methods

Individual consultations

Summary

Compulsory literature:

DAVID, Fred R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4. AAKER, David A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2

Recommended literature:

PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

According to individual agreement.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Importance and essence of strategic management of the company - activities implemented within the framework of strategic management, characteristics of the current strategic management. 2. Mission (mission) and strategic objectives of the organization - defining the mission, the importance of practical problems. 3. Strategic Analysis company surroundings - objective analysis of the surroundings, the corporate structure of the surroundings, analysis methods surroundings. 4. Porter's five forces model - the goal of his application, identify the factors affecting the intensity of individual forces. Analysis of the life cycle of the industry and competitive analysis groups. 5. Analysis of the internal potential of the company - aim and methods of analysis, definition of audit resources and the process of its implementation. 6. Benchmarking - definition and types of benchmarking, target and implementation process. 7. Evaluation of the strategic position of the company, choosing appropriate strategies - Levels of strategic management in the enterprise - the definition of levels of strategic management and appropriate strategies, content strategies at various levels. 8. Basic strategy at the enterprise level - concentration, product development, innovation and horizontal integration, vertical integration, Joint Venture, focused diversification, diversification folded, rearrangement, reduction and disposal. 9. Strategy companies entering foreign markets - the types of strategies, their definitions, examples, advantages and disadvantages. Capital inputs companies to foreign markets. 10. strategies based on an analysis of the company's portfolio - specific strategies for each of the groups, the process of realization BCG analysis. 11. Porter's competitive strategy - defining a strategy to achieving leadership in costs, differentiation strategy and focus strategy. - Strategies based on life cycle analysis field - strategies appropriate for the stage of birth / introduction, growth, maturity / ripeness, aging / decline. 12. Functional Strategy - evaluation and selection of strategies - characteristics of the basic criteria of evaluation strategies, ie. The suitability, feasibility and acceptability. 13. Financial-economic evaluation of business strategies - goals, progress and outcomes financially economic evaluation strategy. The use of multi-criteria decision making in strategic management. 14. Implementation of strategy in the enterprise - the modalities for implementing the strategy requiring a change in the organizational structure and their characteristics. Strategic control and strategic audit firms.

Conditions for subject completion

Combined form (validity from: 2016/2017 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2019/2020 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2018/2019 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2018/2019 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2017/2018 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2017/2018 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2016/2017 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2016/2017 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner