545-0947/01 – Business Activities of the Company (OČF)

Gurantor departmentDepartment of Economics and Control SystemsCredits10
Subject guarantordoc. Ing. Roman Kozel, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2016/2017Year of cancellation
Intended for the facultiesHGFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
KOZ99 doc. Ing. Roman Kozel, Ph.D.
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 20+0
Combined Examination 20+0

Subject aims expressed by acquired skills and competences

Students will acquire an understanding of the nature of business activities of the company, marketing management firm, understand the selected methods and approaches to business strategies, international business development opportunities. Student will learn to define the objectives and roles of business strategies in practice industrial enterprise, the specifics of trading on industrial markets in international trade. It also understands the principles of common EU trade policy and export options support industrial companies.

Teaching methods

Individual consultations

Summary

Compulsory literature:

JOBBER, D., LANCATER. G. Selling and Sales Management. London: Pearson Education, 2012. ISBN 978-02-7376265-2.

Recommended literature:

Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, ISBN 978-0-07-122083-5. Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

According to individual agreement.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Theory of the business. Theory of International Trade 2. The status of EU member countries in world trade. Common commercial policy - the nature, objectives and shaping. 3. Commercial strategy and EU customs policy 4. Forms companies entering foreign markets - business methods, export and import operations, licensing, franchising, capital inputs, production cooperation, special business operations, reciprocal and bonded stores 5. Strategy of export support in the EU and the Czech Republic 6. Trade strategy at the corporate level 7th algorithm trading operations - acquisition and supply activities, contractual arrangements and the legal regime of business operations 8. Types of sales systems companies 9. The buying strategy - a strategy for inventory management, strategy, customer-supplier relationships, shopping information systems 10. Sale strategy, the type and content, organization and management of sales force, sales plan and its control. 11th motivate dealers and sales teams, business meetings and sales tactics 12th Profiling customer - customer segmentation, location of the target customer's successful business strategy

Conditions for subject completion

Combined form (validity from: 2016/2017 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2019/2020 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2018/2019 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2018/2019 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2017/2018 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2017/2018 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan
2016/2017 (P3970) Management of systems in the field of mineral resources P Czech Ostrava Choice-compulsory study plan
2016/2017 (P3970) Management of systems in the field of mineral resources K Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner