545-0947/01 – Business Activities of the Company (OČF)
| Gurantor department | Department of Economics and Control Systems | Credits | 10 |
| Subject guarantor | doc. Ing. Roman Kozel, Ph.D. | Subject version guarantor | doc. Ing. Roman Kozel, Ph.D. |
| Study level | postgraduate | Requirement | Choice-compulsory |
| Year | | Semester | winter + summer |
| | Study language | Czech |
| Year of introduction | 2016/2017 | Year of cancellation | 2022/2023 |
| Intended for the faculties | HGF | Intended for study types | Doctoral |
Subject aims expressed by acquired skills and competences
Students will acquire an understanding of the nature of business activities of the company, marketing management firm, understand the selected methods and approaches to business strategies, international business development opportunities.
Student will learn to define the objectives and roles of business strategies in practice industrial enterprise, the specifics of trading on industrial markets in international trade. It also understands the principles of common EU trade policy and export options support industrial companies.
Teaching methods
Individual consultations
Summary
Compulsory literature:
Recommended literature:
Additional study materials
Way of continuous check of knowledge in the course of semester
Oral exam
E-learning
Other requirements
According to individual agreement.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Theory of the business. Theory of International Trade
2. The status of EU member countries in world trade. Common commercial policy - the nature, objectives and shaping.
3. Commercial strategy and EU customs policy
4. Forms companies entering foreign markets - business methods, export and import operations, licensing, franchising, capital inputs, production cooperation, special business operations, reciprocal and bonded stores
5. Strategy of export support in the EU and the Czech Republic
6. Trade strategy at the corporate level
7th algorithm trading operations - acquisition and supply activities, contractual arrangements and the legal regime of business operations
8. Types of sales systems companies
9. The buying strategy - a strategy for inventory management, strategy, customer-supplier relationships, shopping information systems
10. Sale strategy, the type and content, organization and management of sales force, sales plan and its control.
11th motivate dealers and sales teams, business meetings and sales tactics
12th Profiling customer - customer segmentation, location of the target customer's successful business strategy
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction