546-0145/01 – Destination Management (DEM)
| Gurantor department | Department of Environmental Engineering | Credits | 4 |
| Subject guarantor | Ing. Simona Matušková, Ph.D. | Subject version guarantor | Ing. Simona Matušková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2020/2021 | Year of cancellation | |
| Intended for the faculties | HGF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
Characterize the specifics of destination management. Orientate in problems of business in tourism, its principles and in strategic management of tourism destination. Explain the specifics of the tourism market. Acquire knowledge of the theoretical basis for the creation of the destination product. Evaluate the issue of shared economy in tourism.
Teaching methods
Lectures
Tutorials
Other activities
Summary
The course acquaints students with the basics of destination management. During lectures, attention is paid mainly to business in tourism, product creation, management and financing of tourism. At the seminars, students will capitalize on the acquired knowledge in creating a semestral project and in solving case studies from tourism.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.
E-learning
The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.
Other requirements
Individually according to the instructions of the teacher.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Characteristics and classification of tourism destinations
2. Destination typology according to area size and activity
3. Definition and importance of destination management
4. Destination management subjects
5. Organization of destination management
6. Destination management models
7. Partnership and cooperation in tourism
8. Tourism, supply and demand analysis
9. Destination quality evaluation
10. Management and financing of tourism in the Czech Republic
11. Sustainable tourism
12. Trends in tourism
13. Shared economy in tourism
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.