546-0146/01 – Economy of Tourism Organizations (ETO)
| Gurantor department | Department of Environmental Engineering | Credits | 5 |
| Subject guarantor | Ing. Simona Matušková, Ph.D. | Subject version guarantor | Ing. Simona Matušková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2020/2021 | Year of cancellation | |
| Intended for the faculties | HGF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
Characterize business and enterprise in tourism. Understand the economic aspects of business in tourism, explain the issue of supply, demand and competition in the tourism market. To acquire knowledge of theoretical basis for management of business entities in tourism. Evaluate the impact of airbnb on tourism.
Teaching methods
Lectures
Tutorials
Other activities
Summary
In its first part, the course introduces students to the functioning of companies and organizations and explains the basic concepts (company assets, labor force, costs, revenues, economic result and business efficiency criteria).
The second part of the course focuses on the economy and management of both business entities (travel agencies, transport companies, accommodation and catering facilities) and state organizations in tourism, namely supply, demand and competition in the tourism market and economic aspects of doing business in tourism. It also deals with the airbnb and current trends in tourism.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Regular feedback on the progress of knowledge during the current term is provided by seminar works, presentations and written/oral exams.
E-learning
The Moodle Learning Management System (lms.vsb.cz) is used to communicate beyond the scope of attendance at present, through which communication is made not only between the teacher and students, but also between the students.
Other requirements
Individually according to the instructions of the teacher.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Characteristics of a business entity in the economic system
2. Purpose, areas and characteristics of business
3. Legislation and legal forms of business
4. Business process as a cycle of capital, business goals
5. Property and capital structure of the company
6. Personnel management and human resources
7. Costs, revenues and profit
8. Economic aspects in tourism
9. Specifics of business in tourism
10. Product in tourism
11. Supply, demand and competition in tourism
12. Characteristics of tourism subjects
13. Airbnb and current trends in tourism
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction