634-0413/01 – Marketing and Trade (MO)

Gurantor departmentDepartment of Economics and Management in IndustryCredits5
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Václav Nétek, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year3Semestersummer
Study languageCzech
Year of introduction2005/2006Year of cancellation2007/2008
Intended for the facultiesFMTIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
NET03 doc. Ing. Václav Nétek, CSc.
SIK10 Ing. Andrea Sikorová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 3+1
Combined Credit and Examination 12+0

Subject aims expressed by acquired skills and competences

- student will be able to apply the practical and theoretical knowledge for solution of exercises connected with process of making decisions in industrial corporations in marketing, investment, comercial range and financial strategy. - student will be able to create, analyse and describe base for strategic decisions in market processes.

Teaching methods

Lectures
Seminars
Individual consultations
Tutorials
Project work

Summary

The aim of this subject, in the area of technical and economic directions, is to reach and take advantage of practical and theoretical knowledge for solution of exercises. The exercises are intent on the areas like marketing, investment, trade and financial strategy in industrial corporations. One of the main points are also technical and economic suits connected with knowledge of market.

Compulsory literature:

[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001 [2] Tomek, J. a kol.:Marketing strategy, Management Press, Praha,1992 [3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991 [4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006

Recommended literature:

1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001 [2] Tomek, J. a kol.:Marketing strategy, Management Press, Praha,1992 [3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991 [4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006 [5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace University of Tennessee 1996 6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

- Základní prvky průmyslového marketingu. - Základní pojmy a názvosloví marketingu. - Místo a úloha marketingu v praxi průmyslového podniku. - Marketingová analýza – metody, techniky. - Marketingový výzkum – metody, techniky. - Segmentace trhu a segmentace výrobků (marketingový MIX). - Marketingový projekt. - Marketingový management. - Marketingový plán – sestavení, kontrola. - Marketingový informační systém. - Osobnost marketingového pracovníka – znalosti a schopnosti. - Organizační vazby marketingu a ostatních odborných činností firmy (logistika, technický rozvoj). - Základy marketingové strategie. - Strategický marketing – místo a úloha v průmyslové praxi. - Konkurenční výhoda firmy – techniky vedoucí k budování konkurenčních výhod. - Globalizace trhu a integrační procesy. - Obchodní činnost podnikatelské jednotky. Vazby marketingové a obchodní činnosti. - Proces obchodování – vymezení základních pojmů. Obchodní operace. - Současné podmínky a vývojové trendy obchodování. - Efektivní formy kooperačních procesů v obchodní činnosti. Franchising. - Obchodní logistika a optimalizace zásobovacích procesů. - Elektronické obchodování na průmyslových a spotřebitelských trzích.

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 30 (30) 0
                Written exam Written test 20  0
                Other task type Other task type 10  0
        Examination Examination 70 (70) 0
                Oral Oral examination 70  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2006/2007 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management P Czech Ostrava 3 Compulsory study plan
2006/2007 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management K Czech Ostrava 3 Compulsory study plan
2006/2007 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management K Czech Třinec 3 Compulsory study plan
2006/2007 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry P Czech Ostrava 3 Compulsory study plan
2006/2007 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry K Czech Ostrava 3 Compulsory study plan
2006/2007 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry K Czech Třinec 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management P Czech Ostrava 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management K Czech Ostrava 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (3902R041) Quality Management K Czech Třinec 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry P Czech Ostrava 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry K Czech Ostrava 3 Compulsory study plan
2005/2006 (B3922) Economics and Management of Industrial Systems (6208R123) Economics and Management in Industry K Czech Třinec 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner