634-0413/03 – Marketing and Trade (MO)

Gurantor departmentDepartment of Economics and Management in IndustryCredits4
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2006/2007Year of cancellation2015/2016
Intended for the facultiesFEIIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BON03 Ing. Richard Bonček, MBA
NET03 doc. Ing. Václav Nétek, CSc.
STO061 Ing. Milan Stoch, Ph.D.
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 3+2
Combined Credit and Examination 12+0

Subject aims expressed by acquired skills and competences

- student will be able to apply the practical and theoretical knowledge for solution of exercises connected with process of making decisions in industrial corporations in marketing, investment, comercial range and financial strategy. - student will be able to create, analyse and describe base for strategic decisions in market processes.

Teaching methods

Lectures
Seminars
Individual consultations
Tutorials
Project work

Summary

The aim of this subject, in the area of technical and economic directions, is to reach and take advantage of practical and theoretical knowledge for solution of exercises. The exercises are intent on the areas like marketing, investment, trade and financial strategy in industrial corporations. One of the main points are also technical and economic suits connected with knowledge of market.

Compulsory literature:

[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001 [2] Tomek, J. a kol.:Marketing strategy, Management Press, Praha,1992 [3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991 [4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006

Recommended literature:

1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001 [2] Tomek, J. a kol.:Marketing strategy, Management Press, Praha,1992 [3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991 [4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006 [5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace University of Tennessee 1996 6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Elaboration of seminar project

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Industrial Marketing - items of IM -The Role of Marketing in Industrial Firm - Market Analyses / Desk research/ - Market Research /Field Research/ - Market Segmentation - Marketing Project - Marketing Plan Process - MIS - Marketing Information System - The Role of Marketing Personal - Marketing Strategy - Core Competiton - Market Globalization Process

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2013/2014 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2013/2014 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan
2012/2013 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2012/2013 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan
2011/2012 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2011/2012 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan
2010/2011 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2010/2011 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan
2009/2010 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering P Czech Ostrava 3 Compulsory study plan
2009/2010 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2009/2010 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering K Czech Ostrava 3 Compulsory study plan
2009/2010 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan
2008/2009 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering P Czech Ostrava 3 Compulsory study plan
2008/2009 (B2645) Electrical Engineering, Communication and Computer Systems (2608R004) Commercial Electrical Engineering K Czech Ostrava 3 Compulsory study plan
2008/2009 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Ostrava 3 Optional study plan
2008/2009 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics P Czech Rožnov pod Radhoštěm 3 Optional study plan
2008/2009 (B2649) Electrical Engineering K Czech Šumperk 3 Optional study plan
2008/2009 (B2649) Electrical Engineering (2602R014) Applied and Commercial Electronics K Czech Ostrava 3 Optional study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner