634-0413/03 – Marketing and Trade (MO)
| Gurantor department | Department of Economics and Management in Industry | Credits | 4 |
| Subject guarantor | doc. Ing. Šárka Vilamová, Ph.D. | Subject version guarantor | doc. Ing. Šárka Vilamová, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2006/2007 | Year of cancellation | 2015/2016 |
| Intended for the faculties | FEI | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
- student will be able to apply the practical and theoretical knowledge for solution of exercises connected with process of making decisions in industrial corporations in marketing, investment, comercial range and financial strategy.
- student will be able to create, analyse and describe base for strategic decisions in market processes.
Teaching methods
Lectures
Seminars
Individual consultations
Tutorials
Project work
Summary
The aim of this subject, in the area of technical and economic directions, is
to reach and take advantage of practical and theoretical knowledge for solution
of exercises. The exercises are intent on the areas like marketing, investment,
trade and financial strategy in industrial corporations. One of the main points
are also technical and economic suits connected with knowledge of market.
Compulsory literature:
[1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
Recommended literature:
1] Kotler, P.: Marketing – management, Grada Publishing, Praha 2001
[2] Tomek, J. a kol.:Marketing strategy, Management Press,
Praha,1992
[3] Prachár, J.: Marketing Enterpreneurship, MOSPRA, Brno, 1991
[4 ] Nétek, V..: Marketing Industrial , VŠB-TU Ostrava, 2006
[5] Ernest R. Cadotte ...The Management of Strategy in the Marketplace
University of Tennessee 1996
6] Donald R. Lehmann ..Analzsis for Marketing Planing ; Boston 1991.
Additional study materials
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Elaboration of seminar project
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Industrial Marketing - items of IM
-The Role of Marketing in Industrial Firm
- Market Analyses / Desk research/
- Market Research /Field Research/
- Market Segmentation
- Marketing Project
- Marketing Plan Process
- MIS - Marketing Information System
- The Role of Marketing Personal
- Marketing Strategy
- Core Competiton
- Market Globalization Process
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction