634-0923/02 – Industrial Marketing (PM)

Gurantor department	Department of Economics and Management in Industry	Credits	10
Subject guarantor	doc. Ing. Šárka Vilamová, Ph.D.	Subject version guarantor	doc. Ing. Šárka Vilamová, Ph.D.
Study level	postgraduate	Requirement	Choice-compulsory
Year		Semester	winter + summer
		Study language	English
Year of introduction	2006/2007	Year of cancellation	2023/2024
Intended for the faculties	FMT	Intended for study types	Doctoral

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
VIL10	doc. Ing. Šárka Vilamová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Examination	20+0
Part-time	Examination	20+0

Subject aims expressed by acquired skills and competences

Students will get information about marketing as a philosophy and marketing as a process, will be able to demonstrate the basic principles and the role of marketing in an industrial company and will be able to apply marketing tools and use them in managerial practice in industry.

Teaching methods

Individual consultations

Summary

Compulsory literature:

[3] KOTLER P., KELLER K. L. Marketing management. Pearson, 2015. [4] McDONALD M., WILSON H. Marketing Plan. How to Prepare Them, How to Use Them. John Wiley & Sons, 2011.

Recommended literature:

[3] KOTLER P. et al. Principles of Marketing. Pearson, 2013. [4] KUMAR N. Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Elaboration of seminar work on a given topic.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

• Marketing as a philosophy and marketing as a process. • Basic principles of function and role of marketing in an industrial company. • Marketing tools and their application in managerial practice in industry. • Marketing analysis, marketing research. • Marketing management. • Marketing and logistics. • Marketing and trade. • Marketing and technical development. • Marketing and financial management. • Marketing and human resource management. • Strategic marketing. • Competitive advantage. • Satisfying customers and customer relations. • The globalization of the market.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2023/2024 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Examination	Examination			3

Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic year	Programme	Form	Study language	Tut. centre	Type of duty
2022/2023	(P3925) Management of Industrial Systems	P	English	Ostrava	Choice-compulsory	study plan
2021/2022	(P3925) Management of Industrial Systems	P	English	Ostrava	Choice-compulsory	study plan
2020/2021	(P3925) Management of Industrial Systems	P	English	Ostrava	Choice-compulsory	study plan
2019/2020	(P3925) Management of Industrial Systems	P	English	Ostrava	Choice-compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.