634-0923/02 – Industrial Marketing (PM)

Gurantor departmentDepartment of Economics and Management in IndustryCredits10
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2006/2007Year of cancellation
Intended for the facultiesFMTIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 20+0
Part-time Examination 20+0

Subject aims expressed by acquired skills and competences

Students will get information about marketing as a philosophy and marketing as a process, will be able to demonstrate the basic principles and the role of marketing in an industrial company and will be able to apply marketing tools and use them in managerial practice in industry.

Teaching methods

Individual consultations


Compulsory literature:

[3] KOTLER P., KELLER K. L. Marketing management. Pearson, 2015. [4] McDONALD M., WILSON H. Marketing Plan. How to Prepare Them, How to Use Them. John Wiley & Sons, 2011.

Recommended literature:

[3] KOTLER P. et al. Principles of Marketing. Pearson, 2013. [4] KUMAR N. Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

Way of continuous check of knowledge in the course of semester


Other requirements

Elaboration of seminar work on a given topic.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

• Marketing as a philosophy and marketing as a process. • Basic principles of function and role of marketing in an industrial company. • Marketing tools and their application in managerial practice in industry. • Marketing analysis, marketing research. • Marketing management. • Marketing and logistics. • Marketing and trade. • Marketing and technical development. • Marketing and financial management. • Marketing and human resource management. • Strategic marketing. • Competitive advantage. • Satisfying customers and customer relations. • The globalization of the market.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan
2020/2021 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan
2019/2020 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner