634-0923/02 – Industrial Marketing (PM)

Gurantor departmentDepartment of Economics and Management in IndustryCredits10
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2006/2007Year of cancellation2023/2024
Intended for the facultiesFMTIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 20+0
Part-time Examination 20+0

Subject aims expressed by acquired skills and competences

Students will get information about marketing as a philosophy and marketing as a process, will be able to demonstrate the basic principles and the role of marketing in an industrial company and will be able to apply marketing tools and use them in managerial practice in industry.

Teaching methods

Individual consultations

Summary

Compulsory literature:

[3] KOTLER P., KELLER K. L. Marketing management. Pearson, 2015. [4] McDONALD M., WILSON H. Marketing Plan. How to Prepare Them, How to Use Them. John Wiley & Sons, 2011.

Recommended literature:

[3] KOTLER P. et al. Principles of Marketing. Pearson, 2013. [4] KUMAR N. Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press, 2004.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Elaboration of seminar work on a given topic.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

• Marketing as a philosophy and marketing as a process. • Basic principles of function and role of marketing in an industrial company. • Marketing tools and their application in managerial practice in industry. • Marketing analysis, marketing research. • Marketing management. • Marketing and logistics. • Marketing and trade. • Marketing and technical development. • Marketing and financial management. • Marketing and human resource management. • Strategic marketing. • Competitive advantage. • Satisfying customers and customer relations. • The globalization of the market.

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester, validity until: 2023/2024 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Examination Examination   3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan
2021/2022 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan
2020/2021 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan
2019/2020 (P3925) Management of Industrial Systems P English Ostrava Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.