634-0949/02 – Strategic Management of the Business (SMP)

Gurantor departmentDepartment of Economics and Management in IndustryCredits10
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelpostgraduateRequirementChoice-compulsory type B
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesFMTIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 20+0
Part-time Examination 20+0

Subject aims expressed by acquired skills and competences

Students will understand the principles of development, implementation and monitoring mission, strategic goals and strategies different levels of strategic management industrial enterprises, will be able to apply the main methods of strategic analysis and strategic decision.

Teaching methods

Individual consultations
Project work


The subject extends the students' common knowledge of the strategic management of the company. It focuses on the advanced principles of strategic management creation and realization in industrial enterprises.

Compulsory literature:

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666. RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. ISBN 9781781256176. DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4.

Recommended literature:

MAGRETTA, J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press, 2011. ISBN 9781442160596. PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. ISSN 1335-1788. AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. ISBN 9780470059869.

Way of continuous check of knowledge in the course of semester


Other requirements

Elaboration of seminar work on a given topic.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction to Advanced Course in Strategic Management of Industrial Enterprises. 2. Strategic management and its specifics in industrial enterprises. 3. Strategic management tools for industrial enterprises. 4. The sub-strategy of an industrial company, a strategic plan. 5. Marketing strategy for industrial markets. 6. Investment strategy in industrial enterprises. 7. Human resource management strategy in industrial enterprises. 8. Innovation strategy. 9. Synergy of strategic, tactical and operative management. 10. World market and strategic management of an industrial company.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (P0413D270001) Management of Industrial Systems P English Ostrava Choice-compulsory type B study plan
2020/2021 (P0413D270001) Management of Industrial Systems K English Ostrava Choice-compulsory type B study plan
2019/2020 (P0413D270001) Management of Industrial Systems P English Ostrava Choice-compulsory type B study plan
2019/2020 (P0413D270001) Management of Industrial Systems K English Ostrava Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner