634-3003/02 – Strategic Management (SM)

Gurantor departmentDepartment of Economics and Management in IndustryCredits6
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageEnglish
Year of introduction2014/2015Year of cancellation2020/2021
Intended for the facultiesFMTIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
CEC0082 Mgr. Martin Čech, Ph.D.
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2
Part-time Credit and Examination 12+0

Subject aims expressed by acquired skills and competences

- student will be able to characterize basic corporate strategies and principles of strategic management of industrial enterprise - student will be able to formulate basic tools of strategic analysis of the company in the B2B market - the student will be able to use his or her knowledge to decide on the appropriateness of using a specific analysis of an industrial enterprise - the student will be able to apply his theoretical knowledge to suggestions for improving the strategic position of the industrial company

Teaching methods



Learning outcomes of the course unit The course is focused on understanding the essence of strategic thinking, strategic behavior of entrepreneurial subjects, acquiring selected methods and approaches of strategic analysis of industrial enterprises. It acquaints with strategies at individual levels of industrial enterprise management and provides the basis for their successful formulation and implementation.

Compulsory literature:

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666. DAVID, F., R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4. AAKER, D., A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2.

Recommended literature:

ROBBINS, S., P. and M., K. COULTER. Management. Thirteenth edition. Boston: Pearson, 2016. ISBN 978-1-292-09020-7. PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788.

Way of continuous check of knowledge in the course of semester


Integrovaný systém modulární počítačové podpory výuky ekonomicko-technického zaměření (http://lms.vsb.cz): - Vzdělávací modul 6 – Finančně-ekonomická analýza a rozhodování: submodul Využití změny cen vybraných surovin na komoditních trzích v rámci operativního řízení hutního podniku, submodul Stanovení pořadí vybraného hutního podniku v oboru dle vybraných finančních ukazatelů, submodul Strategický management. - VILAMOVÁ, Š. Strategický management. Studijní opory. Ostrava: VŠB-TU Ostrava, 2015.

Other requirements

Elaboration of semester project completion and progress tests Elaboration of semester project completion and final test


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction and essence of strategic management - activities realized within the frame of strategic management, characteristics of the current strategic management. 2. Mission (mission) and the strategic objectives of the organization - the definition of the mission, the importance of practical problems. Defining strategic objectives, targets properties, ensuring not to conflict objectives at different levels of management. 3. Strategic analysis of the company surroundings - objective of the analysis area, business area structure analysis methods surroundings. PEST Analysis - the main macro factors and their impact on business. 4. Porter's five forces model - finish its applications to identify the factors affecting the intensity of forces. Life cycle analysis of industry - and phase characteristics of the different stages and methods of their determination. Analysis of competing groups - definition of competing groups, the main characters for their identification, how to create maps of competing groups. Future scenarios around the company. 5. Analysis of the internal potential of the company - aim and methods of analysis, definition of audit resources and the process of its implementation. Analysis of key competencies - the definition of key competencies, target and implementation process of the analysis. Analysis of the value chain - definition, implementation objective analysis. Benchmarking - the definition and types of benchmarking, target and implementation process. 6. SWOT analysis - objective analysis and implementation process, determine the strategic position of the company, the choice of an appropriate strategy. - Levels of strategic management in the enterprise - defined levels of strategic management and relevant strategies, content strategies at different levels. 7. Strategic alternatives at company level - characteristics of growth / expansion, stabilization, reduction / defensive attitude, mold growth. Basic strategies at the enterprise level - characteristics of concentration, market development, product development, innovation, horizontal integration, vertical integration, Joint Venture, focused diversification, diversification compound, rearrangement, reduction and disposal. 8. Entry strategies of companies in foreign markets - types of strategies, their definitions, examples, advantages and disadvantages. Export and import operations (relations, contracts of exclusive sales, dealership, brokerage and agency relationships, Piggyback, direct export, export alliance). Forms low capital investment (licensed stores, franchising, management contracts, processing operations, production cooperation). Capital investment to foreign markets (acquisition, merger, Greenfield Investment, Joint Venture, Strategic Alliance) 9. A strategy based on the analysis of the portfolio company - the goal of portfolio analysis firm, BCG matrix and its characteristics, the definition of groups of fields, strategies appropriate for each of the groups, the process of implementation BCG analysis. 10. Porter's competitive strategy - defining assumptions and strategies to achieve leadership in cost, differentiation strategy and focus strategy. - A strategy based on life-cycle analysis of industry - strategies appropriate for the stage of birth / introduction, growth, maturity / maturity / aging decline. 11. Functional strategy - the main subject of interest marketing strategy, finance, manufacturing, human resources, research and development. Evaluation and selection strategy - the characteristics of the basic criteria for evaluation of the strategy, suitability, feasibility and acceptability. 12. Financial and economic evaluation of business strategies - objectives, progress and outcomes financially economic evaluation strategies. The use of multi-criteria decision making in strategic management - the application of multi-criteria decision making in strategic management, process application methods multi-criteria decision-making methods for determining materiality criteria and preferential arrangement options. 13. The implementation strategy of the company - ways to make a strategy requiring a change in organizational structures and their characteristics. 14. Strategic control and strategic audit - compared to "classic" and strategic control, basic forms of strategic control and their characteristics. Strategic audit - concept, purpose and nature of the audit.

Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 30  15
        Examination Examination 70  21 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2017/2018 (N3922) Economics and Management of Industrial Systems (3902T062) Quality Management P English Ostrava 2 Compulsory study plan
2016/2017 (N3922) Economics and Management of Industrial Systems (3902T062) Quality Management P English Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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