634-3003/03 – Strategic Management (SM)

Gurantor departmentDepartment of Economics and Management in IndustryCredits5
Subject guarantordoc. Ing. Šárka Vilamová, Ph.D.Subject version guarantordoc. Ing. Šárka Vilamová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesFMTIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
CEC0082 Mgr. Martin Čech, Ph.D.
VIL10 doc. Ing. Šárka Vilamová, Ph.D.
ZIA0015 Ing. Gabriela Žiaková
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+3
Part-time Credit and Examination 16+0

Subject aims expressed by acquired skills and competences

- student will be able to characterize basic corporate strategies and principles of strategic management of industrial enterprise - student will be able to formulate basic tools of strategic analysis of the company in the B2B market - the student will be able to use his or her knowledge to decide on the appropriateness of using a specific analysis of an industrial enterprise - the student will be able to apply his theoretical knowledge to suggestions for improving the strategic position of the industrial company

Teaching methods



Learning outcomes of the course unit The course is focused on understanding the essence of strategic thinking, strategic behavior of entrepreneurial subjects, acquiring selected methods and approaches of strategic analysis of industrial enterprises. It acquaints with strategies at individual levels of industrial enterprise management and provides the basis for their successful formulation and implementation.

Compulsory literature:

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666. DAVID, F., R. Strategic Management: Concepts and Cases. 13th ed. Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4. AAKER, D., A. Strategic Market Management. 9th ed. John Wiley & Sons, 2009. ISBN 978-0470-31724-2.

Recommended literature:

ROBBINS, S., P. and M., K. COULTER. Management. Thirteenth edition. Boston: Pearson, 2016. ISBN 978-1-292-09020-7. PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. AND K. JANOVSKÁ. On the strategic planning, innovation activities and economic performance of industrial companies. ACTA MONTANISTICA SLOVACA, vol. 20 (2015), no. 1. Košice, Slovakia: Technical University of Kosice. Pp. 16-25. ISSN 1335-1788.

Way of continuous check of knowledge in the course of semester

Písemná a ústní zkouška. Vypracování semestrálního projektu a absolvování průběžných testů.


Other requirements

Elaboration of semester project completion and progress tests Elaboration of semester project completion and final test


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. The essence of strategic management in an industrial enterprise. Missions, visions and strategic goals of an industrial enterprise. 2. Strategic analysis of the surroundings of the industrial enterprise. 3. Porter's Model of Five Strengths - The Purpose of Its Application, Determining Factors Affecting the Strength of Individual Forces in the B2B Market. Analysis of the life cycle of the field, analysis of competitive groups, scenarios of the future development of the surroundings of the company. 4. Analysis of the internal potential of an industrial enterprise, analysis of key competencies. Analysis of the value chain. Benchmarking. 5. SWOT analysis - determination of strategic position of an industrial enterprise, choice of suitable strategy. 6. Strategic alternatives at enterprise level - characteristics of growth / expansion, stabilization, limit / defensive attitude, form of growth. 7. Entry strategy of industrial enterprises on foreign markets B2B markets. 8. Strategy based on business portfolios analysis. 9. Porter's competitive strategy. Strategy based on life cycle analysis of the field. 10. Functional strategy - the main focus of marketing, financial, production, human resources, research and development strategy. Evaluation and strategy selection. 11. Financial-economic evaluation of business strategies - objectives, progress and outputs of the financial-economic evaluation of the strategy. Using multi-criteria decision-making in strategic management. 12. Implementation of a strategy in an industrial enterprise. 13. Strategic control and strategic audit in an industrial enterprise. 14. Modern trends in strategic management of industrial enterprises.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 30  15
        Examination Examination 70  21
Mandatory attendence parzicipation: 80% attendance at seminars

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (N0413A270002) Quolity Management and Control of Industrial Systems (S02) Economics and Management in Industry PM K Czech Ostrava 1 Compulsory study plan
2020/2021 (N0413A270002) Quolity Management and Control of Industrial Systems (S02) Economics and Management in Industry PM P Czech Ostrava 1 Compulsory study plan
2019/2020 (N0413A270002) Quolity Management and Control of Industrial Systems (S02) Economics and Management in Industry PM P Czech Ostrava 1 Compulsory study plan
2019/2020 (N0413A270002) Quolity Management and Control of Industrial Systems (S02) Economics and Management in Industry PM K Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner