634-3015/02 – Marketing and Management in Healthcare (MMZ)
Gurantor department | Department of Economics and Management in Industry | Credits | 6 |
Subject guarantor | prof. Ing. Kamila Janovská, Ph.D. | Subject version guarantor | prof. Ing. Kamila Janovská, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2019/2020 | Year of cancellation | 2023/2024 |
Intended for the faculties | FMT | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
Introduce the basic terms, techniques, skills and management theories in terms of the overall view of the management of people, process and the management of organizations to students. Attention is also paid to the development of the personality of the manager, especially to the acquisition of knowledge and skills for developing managerial capabilities with a focus on healthcare.
Students will be able to
- name the basic relations in company economic management;
- define the requirements for the personality of the manager in healthcare.
Students will be able
- consider and assess the issues related to the funding of healthcare, health insurance, monitoring and ensuring the quality of health care;
- apply the knowledge to solve problems of public health insurance, the terms of provision, reporting and reimbursement of health care.
Teaching methods
Lectures
Tutorials
Summary
The aim of the course is to acquaint the student with basic concepts, techniques, skills and theories of economics, management and marketing with focus on health care.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Written test on the acquired knowledge.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. The basic definitions and terms from the area of management. The historical pillars of management.
2. The basic management functions - planning, organizing, management, control.
3. The person of the manager. Education. Communication skills. Personal management: self-assessment, career, time management, stress resistance.
4. Personal management, the theory of motivation and leadership.
5. Management of changes. Crisis management, Risk management.
6. Specific features of management in healthcare.
7. The basic concepts and terminology of marketing, the nature, objective and role of marketing in healthcare practice.
8. Marketing analysis - methods, techniques and tools of marketing analysis. The basic marketing strategies. Marketing mix.
9. Systems of quality management in healthcare facilities.
10. Healthcare systems in the Czech Republic, the issue of integration of the Czech healthcare in the systems of EU countries.
11. Funding of healthcare facilities in the CR.
12. Health insurance companies in the CR, their role in the management and funding of healthcare.
13. The economic essence, demand and supply of healthcare services, the methods of reporting of health care.
14. Professional organizations in the Czech healthcare system.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction