654-0949/01 – Strategic Management of the Business (SMP)

Gurantor department	Department of Industrial Systems Management	Credits	10
Subject guarantor	doc. Ing. Šárka Vilamová, Ph.D.	Subject version guarantor	doc. Ing. Šárka Vilamová, Ph.D.
Study level	postgraduate	Requirement	Choice-compulsory type B
Year		Semester	winter + summer
		Study language	Czech
Year of introduction	2022/2023	Year of cancellation
Intended for the faculties	FMT	Intended for study types	Doctoral

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
VIL10	doc. Ing. Šárka Vilamová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Examination	20+0
Part-time	Examination	20+0

Subject aims expressed by acquired skills and competences

Students will understand the principles of development, implementation and monitoring mission, strategic goals and strategies different levels of strategic management industrial enterprises, will be able to apply the main methods of strategic analysis and strategic decision.

Teaching methods

Individual consultations
Project work

Summary

The subject extends the students' common knowledge of the strategic management of the company. It focuses on the advanced principles of strategic management creation and realization in industrial enterprises.

Compulsory literature:

LYNCH, R. Strategic Management. Harlow: Pearson, 2015. ISBN 9781292064666. RUMELT, R. Good Strategy/Bad Strategy: The Difference and why it Matters. London: Profile Books, 2017. ISBN 9781781256176. DAVID, F. R. Strategic Management: Concepts and Cases. 13th ed. New Jersey: Pearson Prentice Hall, 2011. ISBN 978-1408-25921-4.

Recommended literature:

MAGRETTA, J. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press, 2011. ISBN 9781442160596. PAWLICZEK, A., KOZEL R., VILAMOVÁ, Š. and K. JANOVSKÁ. On the Strategic Planning, Innovation Activities and Economic Performance of Industrial Companies. Acta Montanistica Slovaca, 2015, 20(1), 16-25. ISSN 1335-1788. AAKER, D., A. and CH. Moorman. Strategic Market Management. Chichester, United Kingdom: John Wiley & Sons, 2017. ISBN 9780470059869.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Elaboration of seminar work on a given topic.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Introduction to Advanced Course in Strategic Management of Industrial Enterprises. 2. Strategic management and its specifics in industrial enterprises. 3. Strategic management tools for industrial enterprises. 4. The sub-strategy of an industrial company, a strategic plan. 5. Marketing strategy for industrial markets. 6. Investment strategy in industrial enterprises. 7. Human resource management strategy in industrial enterprises. 8. Innovation strategy. 9. Synergy of strategic, tactical and operative management. 10. World market and strategic management of an industrial company.

Conditions for subject completion

Full-time form (validity from: 2022/2023 Winter semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Examination	Examination			3

Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Form	Study language	Tut. centre	Type of duty
2024/2025	(P0413D270002) Management of Industrial Systems	P	Czech	Ostrava	Choice-compulsory type B	study plan
2024/2025	(P0413D270002) Management of Industrial Systems	K	Czech	Ostrava	Choice-compulsory type B	study plan
2023/2024	(P0413D270002) Management of Industrial Systems	P	Czech	Ostrava	Choice-compulsory type B	study plan
2023/2024	(P0413D270002) Management of Industrial Systems	K	Czech	Ostrava	Choice-compulsory type B	study plan
2022/2023	(P0413D270002) Management of Industrial Systems	P	Czech	Ostrava	Choice-compulsory type B	study plan
2022/2023	(P0413D270002) Management of Industrial Systems	K	Czech	Ostrava	Choice-compulsory type B	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2023/2024 Winter