654-0949/02 – Strategic Management of the Business (SMP)
Gurantor department | Department of Industrial Systems Management | Credits | 10 |
Subject guarantor | doc. Ing. Šárka Vilamová, Ph.D. | Subject version guarantor | doc. Ing. Šárka Vilamová, Ph.D. |
Study level | postgraduate | Requirement | Choice-compulsory type B |
Year | | Semester | winter + summer |
| | Study language | English |
Year of introduction | 2022/2023 | Year of cancellation | |
Intended for the faculties | FMT | Intended for study types | Doctoral |
Subject aims expressed by acquired skills and competences
Students will understand the principles of development, implementation and monitoring mission, strategic goals and strategies different levels of strategic management industrial enterprises, will be able to apply the main methods of strategic analysis and strategic decision.
Teaching methods
Individual consultations
Project work
Summary
The subject extends the students' common knowledge of the strategic management of the company. It focuses on the advanced principles of strategic management creation and realization in industrial enterprises.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Elaboration of seminar work on a given topic.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to Advanced Course in Strategic Management of Industrial Enterprises.
2. Strategic management and its specifics in industrial enterprises.
3. Strategic management tools for industrial enterprises.
4. The sub-strategy of an industrial company, a strategic plan.
5. Marketing strategy for industrial markets.
6. Investment strategy in industrial enterprises.
7. Human resource management strategy in industrial enterprises.
8. Innovation strategy.
9. Synergy of strategic, tactical and operative management.
10. World market and strategic management of an industrial company.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.