654-2034/01 – Business personalities (OP)
| Gurantor department | Department of Industrial Systems Management | Credits | 2 |
| Subject guarantor | Mgr. Sofiya Shevtsova, Ph.D. | Subject version guarantor | Mgr. Sofiya Shevtsova, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Optional |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2024/2025 | Year of cancellation | |
| Intended for the faculties | FMT | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The subject "Business personalities" is focused on the study of the most important entrepreneurs in Czech, European and world history. Students will learn about their life stories, entrepreneurial successes and failures. The course is designed for students who are interested in business and want to learn more about how successful entrepreneurs have achieved their goals.
Teaching methods
Tutorials
Project work
Summary
The subject is focused on business history. In particular, key personalities in the field of entrepreneurship both in the Czech Republic and global entrepreneurs are considered. Studying individual examples will help identify basic entrepreneurial strategies and management models. Students can use the skills acquired during the course both for personal development in the field of industrial systems management and for starting their own business in the future.
Compulsory literature:
1. Jitka, S. (2020). Začínáme podnikat: s případovými studiemi začínajících podnikatelů. Grada Publishing, as.
2. Moeran, B. (2021). The business of ethnography: Strategic exchanges, people and organizations. Routledge.
Recommended literature:
1. Jitka, S., & Václav, Ř. E. H. O. Ř. (2010). Základy podnikání: teoretické poznatky, příklady a zkušenosti českých podnikatelů. Grada Publishing as.
2. McCormack, M. H. (2022). What they still don’t teach you at Harvard Business School. Profile Books.
Way of continuous check of knowledge in the course of semester
Attendance check (80% of exercises required)
Written and oral defense of the semester project
Activity
E-learning
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Other requirements
Attendance check (80% of exercises required)
Written and oral defense of the semester project
Activity
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to business, business history
2. The most important Czech entrepreneurs of the past
3. The most important world entrepreneurs of the past
4. The most important Czech entrepreneurs of today
5. The most important European entrepreneurs of today
6. The most important global entrepreneurs of today
7. Entrepreneurial skills and strategies
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.