711-0538/01 – Psychology (PS)
Gurantor department | Department of Social Sciences | Credits | 4 |
Subject guarantor | Mgr. Jana Matochová, Ph.D. | Subject version guarantor | Mgr. Jana Matochová, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 1 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2019/2020 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
The aim of this subject is to enrich students with essential knowledge of general psychology. Students will be introduced to the basic psychological schools and research methods, they will become familiarised with the core topics of perception, memory, learning, thinking, emotion, motivation, psychology of personality and they will get acquainted with the problematics of resilience. They will acquire basic terminology of psychology and gain the ability to understand the expression of human emotions. Integral part of this course will also be practical demonstration of psychological methodology, such as a questionnaire or a test. After attending this course, students will be able to understand and value the importance of human psyche, mental health and personality.
Teaching methods
Lectures
Tutorials
Summary
The content of the subject is basic knowledge from the field of psychology in terms of purchasing and consumption behavior and marketing communication.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
credit test, active presentation with discussion
E-learning
MS Teams
Other requirements
seminar work on the given topic
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Approaches to Psychology, characteristics of psychological disciplines.
2. Methods of psychology
3. Determination of the human psyche
4. Perception and attention
5. Memory, memory disorders
6. The process of human thought
7. Learning, types of learning, effective learning
8. Psychological mechanisms of decision making
9. Emotions in terms of purchasing and consumption behavior
10.The use of emotions in marketing communication.
11.Personality, personality development
12.Typology of personality
13.Motivation and the theory of motivation
14.Burden, conflicts, frustration, stress
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction