711-0609/09 – Fundamentals of Social Manners - Etiquette (ZSCH)

Gurantor departmentDepartment of Social SciencesCredits2
Subject guarantorMgr. Petra Kowaliková, Ph.D.Subject version guarantorMgr. Petra Kowaliková, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageEnglish
Year of introduction2019/2020Year of cancellation2022/2023
Intended for the facultiesFSIntended for study typesFollow-up Master, Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KOW01 Mgr. Petra Kowaliková, Ph.D.
ZEM0106 Mgr. Tomáš Zemčík, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 18+9

Subject aims expressed by acquired skills and competences

The aim of this course is to gain social skills and habits, which could be applied to the professional intercourse with clients and trading partners. After finishing this course students know how to apply general rules of the etiquette to the particular social situations. They can use rules of etiquette within the basic professional events - entrance examination, accession to work, relations with colleagues, dealing with clients and partners. They may learn the issue of corporate culture, ethics, and communication in the company, the culture of foreign companies. On the basis of the knowledge of verbal and nonverbal communication students are capable of professional self-presentation, they know solutions to problem situations - working or private conflicts. Besides professional intercourse, students are able to represent successfully within the social events.

Teaching methods



In the contemporary society, employers emphasize not only professional knowledge and competencies, but also social and communication skills. The aim of the course is to cultivate this skills: the aim is the mastering - knowledge, and ability to apply - of the social rules and conventions. The fundamental element is the understanding of general rules of social intercourse and application of rules to the particular situations - professional and private. An important part of the course is focused on social interaction, verbal and non-verbal communication, on professional manners and on the resolving of difficult social events. The professional practice could be linked to participation in social functions and events. Therefore students are led to successfully representation of the firm and of themselves(code of conduct, dressing, and feasting). A significant part of the course is focused on corporate culture, internal and external business communication and culture of foreign companies.

Compulsory literature:

ADAIR, John Eric. Effective Communication: The Most Important Management Skill of All. 2nd ed. Pan Macmillan, 2009. ISBN 978-0-330-50426-3. CHANEY, Lillian H.; MARTIN, Jeanette S. The essential guide to business etiquette. 2nd ed. Greenwood Publishing Group, 2007. ISBN 978-0-275-99714-4. HOFSTEDE, Geert; HOFSTEDE, Gert Jan; MINKOV, Michael. Cultures and organizations. 3rd ed. New York: McGraw-Hill, 2010. ISBN 978-0-0716-6418-9. MORGAN, John. Debrett's New Guide to Etiquette and Modern Manners: The Indispensable Handbook. 2nd ed. Macmillan, 2007. ISBN 978-0-312-28124-3. ROBINSON, David Foster. Business etiquette: your complete guide to correct behaviour in business. 2nd ed. Kogan Page Publishers, 2000. ISBN 0-7494-3258-6.

Recommended literature:

EICHLER, Lillian. Book of etiquette. 1st ed. Cosimo, Inc., 2013. ISBN 978-1-60520-976-0. MARTIN, Jeanette S., CHANEY, Lillian H. Global Business Etiquette: A Guide to International Communication and Customs. 2nd ed. ABC-CLIO, 2012. ISBN 978-0-313-39717-2. RAMESH, Gopalaswamy; RAMESH, Mahadevan. THE ACE of soft skills. Attitude, communication and etiquette for success. 1st ed. New Delhi: Dorling Kindersley, 2010. ISBN 978-81-317-3285-4. SCHEIN, Edgar H. The corporate culture survival guide. 2nd, rev. ed. Jossey Bass, 2009. ISBN 978-0-4702-9371-3.

Way of continuous check of knowledge in the course of semester

Active participation in seminars, directed reading, problem-solving, presentations of selected social topics, written test.


The course is not taught through e-learning.

Other requirements

Requirements for the student are defined in terms of the course completion.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Etiquette, a historical excursion and current concepts. 2. General rules of the social intercourse. 3. Social communication. 4. Personal and professional image. PROFESSIONAL ETIQUETTE 5. Introduction to the corporate culture. 6. Ethical behavior as a part of the corporate culture. 7. Internal communication within the company. 8. External communication of the company. 9. A culture of foreign companies. ETIQUETTE OF PRIVATE EVENTS 10. Family and religious ceremonies. 11. Social enterprises and events. 12. Table manners and dining etiquette.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Winter semester, validity until: 2022/2023 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Graded credit Graded credit 100  51 3
Mandatory attendence participation: Directed reading, written test.

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Conditions for subject completion and attendance at the exercises within ISP: Final written test

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (N0715A270022) Mechanical Engineering Technology P English Ostrava 2 Choice-compulsory type B study plan
2021/2022 (N0715A270022) Mechanical Engineering Technology P English Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0715A270022) Mechanical Engineering Technology P English Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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