713-0214/01 – Sports Marketing (SPM)
Gurantor department | Institute of Physical Education and Sports | Credits | 3 |
Subject guarantor | doc. RNDr. Irena Durdová, Ph.D. | Subject version guarantor | doc. RNDr. Irena Durdová, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 3 | Semester | winter |
| | Study language | Czech |
Year of introduction | 1999/2000 | Year of cancellation | 2010/2011 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. To transform the fundamentals of marketing into the sphere of marketing in physical education and sports.
2. To acquaint students with the instruments of the marketing mix – to apply them to the sporting environment.
3. To define service as a sports product.
4. To interpret the possibilities of obtaining money in sports.
5. To explain the main principles of sports advertisement in sports.
Teaching methods
Summary
Poznatky ze studia obecného marketingu transformovat do oblasti sportu a zdůraznit specifika sportovního marketingu.
Compulsory literature:
KOTLER,P.Marketing Management .2.vyd.Praha:Victoria Publishing, 1995
ČÁSLAVOVÁ ,E.Management sportu.1.vyd.Praha: East West Publishing Company, 2000
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
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Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction