713-0214/01 – Sports Marketing (SPM)

Gurantor departmentDepartment of Physical Education and SportsCredits3
Subject guarantordoc. RNDr. Irena Durdová, Ph.D.Subject version guarantordoc. RNDr. Irena Durdová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year3Semesterwinter
Study languageCzech
Year of introduction1999/2000Year of cancellation2010/2011
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
DUR45 doc. RNDr. Irena Durdová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 1+1

Subject aims expressed by acquired skills and competences

1. To transform the fundamentals of marketing into the sphere of marketing in physical education and sports. 2. To acquaint students with the instruments of the marketing mix – to apply them to the sporting environment. 3. To define service as a sports product. 4. To interpret the possibilities of obtaining money in sports. 5. To explain the main principles of sports advertisement in sports.

Teaching methods

Summary

Poznatky ze studia obecného marketingu transformovat do oblasti sportu a zdůraznit specifika sportovního marketingu.

Compulsory literature:

KOTLER,P.Marketing Management .2.vyd.Praha:Victoria Publishing, 1995 ČÁSLAVOVÁ ,E.Management sportu.1.vyd.Praha: East West Publishing Company, 2000

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

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Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 35 (35) 0
                Other task type Other task type 35  0
        Examination Examination 65 (65) 0
                Written examination Written examination 45  0
                Oral Oral examination 20  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2010/2011 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 3 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 3 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R101) Sports Management (02) Sports Management P Czech Uherské Hradiště 3 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2006/2007 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2005/2006 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2004/2005 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2003/2004 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan
2002/2003 (B6208) Economics and Management (6208R101) Sports Management (01) Sports Management P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner