713-0265/01 – Sports Economics (EKS)
| Gurantor department | Institute of Physical Education and Sports | Credits | 3 |
| Subject guarantor | Mgr. Miloš Kosík, Ph.D. | Subject version guarantor | Mgr. Miloš Kosík, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2007/2008 | Year of cancellation | 2010/2011 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Financing the possibilities of the sports sphere.
2. To define contractual relationships between sportsmen and other subjects.
3. To demonstrate models of professional sports in terms of management and financing.
4. To analyze the tax burden of sportsmen and sports clubs in current conditions. Tax criteria in the future.
Teaching methods
Summary
Cílem výuky je seznámení posluchačů s ekonomikou ve sportu a její možnou realizací do sportovního prostředí.
Compulsory literature:
NOVOTNÝ, J. Ekonomika sportu. Praha: IVS nakladatelství, 2000.
HOBZA, V., REKTOŔÍK, J. Základy ekonomie sportu.1. vyd. Praha: Ekopress, 2006.
NOVOTNÝ, J. a kol. Ekonomika a řízení neziskových organizací. 1 vyd. Praha: VŠE 2004.
TOPINKA, J., Stanjura, J. Občanská sdružení ve sportu. Praha: Olympia 2001.
ČÁSLAVOVÁ, E. Management sportu. Praha: East West Publishing Company 2000.
SOUKUPOVÁ, J. a kol Mikroekonomie. Management Press 2002.
MACH, M. Makroekonomie II. 1. a 2. část, Praha: Melandrium 2002.
HAMERNÍKOVÁ, B.: Ekonomika veřejného sektoru. KTF VŠE Praha 1994.
KRÁLÍK, M. Právo ve sportu. Praha: C. H. Beck 2001.
Recommended literature:
DURDOVÁ, I. Sportovní management. Ostrava: VŠB-TUO Ostrava 2002.
DURDOVÁ, I. Sportovní marketing. Ostrava: VŠB-TUO Ostrava 2005.
LEDNICKÝ, V. Základy managementu. Ostrava: Akademie J.A. Komenského 2000.
JANOUŠEK, M.: Vybrané kapitoly z ekonomiky tělesné kultury. Univerzita Karlova, Praha, 1980.
NOVOTNÝ, J. Ekonomika sportu. Praha: VŠE v Praze 2005.
PARKS, J. B. Contemporary Sport Management. Human Kinetics Publishers 1998.
TOPINKA, J. Občanská sdružení ve sportu. Praha: Olympia, a.s. 2001.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Economics of sports (definition of basic concepts, economic analysis and distribution. The influence of the various spheres of social life in the sport.
2. Sport as a public good. Demand and supply of products and services in a sporting environment.
3. World organizations in sports, the IOC, NOCs, FISU. Olympism.
4. Funding Opportunities for Sport I.
5. Funding Opportunities for Sport II. The financial resources of sports clubs.
6. Models of professional sports clubs in the current conditions.
7. Referees, coaches and delegates. Their status and integration in economic terms.
8. Sport and mass media. Television rights and sports.
9. Models of non-profit organization dedicated to the sports theme.
10. Tax implications for the financing of sports organizations. Sporting and cultural activities. Physical access and value in keying costs. Specific examples
11. Volunteering in sport
12. Organizing, planning and management of sporting events.
13. Accounting for sports clubs and athletes.
14. European Sports Charter, the Olympic Charter.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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